This Marketing Monday, I want to talk about interaction and interactive ways to engage an audience. Please remember that I am looking at marketing through the guise of an author, not someone selling a thingamabob or a watchamacallit, though I’m sure some of the techniques will work for other marketing systems as well.
Often in the business world, and even in books about how to be successful in the business world, like Lean In, they often talk about having a mentor. In education, beginning teachers are paired with a mentor teacher who can show them all the things that you aren’t taught in education classes. Sometimes, moving to a new school will get you a mentor teacher as well.
I was given one when I moved to my new district.
But what is the purpose of a mentor? Are they really necessary? How do you find one? And do they work in all fields? What about if you’re an author? Continue reading Mentors Make a Difference
Last week, we talked about how important it is to get involved with social media. It’s important for everyone who’s trying to get people interested in whatever it is they’re selling, or just sharing (like a blog that’s not meant for money… *ahem*), but it’s especially important for authors these days.
As you might remember, I had said I was helping an author friend of mine with his marketing. It helps me to get back into the game, and helps him get readers to sell his book to. It’s a win/win situation. So, for a while, I’ll be devoting Mondays to marketing tips. Marketing Mondays seems a fitting title, in my opinion, and it’s so hashtaggable… is that a word? Continue reading Marketing Monday: The Joys of a Twitter Chat